individual branding

individual branding
individual branding UK US noun [U] (also multibranding)
MARKETING the practice of using a different brand name for each of a company's products: »

The advantage of individual branding is that each product has an image and identity that is unique.

Financial and business terms. 2012.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • Individual branding — Individual branding, also called individual product branding or multibranding, is the marketing strategy of giving each product in a portfolio its own unique brand name. This contrasts with family branding, corporate branding, and umbrella… …   Wikipedia

  • Corporate branding — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Family branding — is a marketing strategy that involves selling several related products under one brand name. It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name.There are often economies of… …   Wikipedia

  • Vehicle title branding — is the use of a permanent designation on a vehicle s title, registration or permit documents to indicate that a vehicle has been written off due to collision, fire or flood damage or has been sold for scrap.The designation or brand is mandatory… …   Wikipedia

  • Livestock branding — is any technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to a hot brand for large stock, though the term is now also used to refer to other alternative techniques such as freeze branding.… …   Wikipedia

  • Co-branding — refers to several different marketing arrangements: Co branding, also called brand partnership[1], is when two companies form an alliance to work together, creating marketing synergy. As described in Co Branding: The Science of Alliance:[2] …   Wikipedia

  • B2B Branding — B2B (Business to Business) Branding is a term used in marketing.Definition B2B vs. B2CThe terms B2B and B2C are short forms for Business to Business (B2B) and Business to Consumer (B2C). Both describe the nature and selling process of goods and… …   Wikipedia

  • Place branding — (also known as destination branding, place marketing or place promotion) is a relatively new umbrella term encompassing Nation Branding, Region Branding and City Branding. The term was first developed by Philip Kotler, [… …   Wikipedia

  • family branding — family brand UK US noun [C] MARKETING ► a range of products with the same brand name made by a particular company: »Well known family brands like Heinz may also have individual brands such as Weight Watcher s Foods and Farleys. family branding… …   Financial and business terms

  • company and individual brand strategy — A branding approach that focuses on the company name and individual brand name …   Big dictionary of business and management

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”